This past week, I learned about a company based in Norwalk, Connecticut that is a global leader in the manufacture of yarn-based inter-dental cleaning products designed for people with gum diseases and dental bridges and implants.  Simply put, they make really good dental floss.  What’s even more intriguing is that the product is considered solar floss because the company, Thornton International, has 264 solar panels atop its corporate headquarters in Norwalk. 

So being a little curious about this company, I visited its web site to learn more and this concept of solar floss.  Sure enough Thornton promotes its solar power capacity and now I have no doubt about the notion of solar floss but I was a little disappointed that the company had no other green stories.  Nowhere on its web site does it mention any other green initiatives such as how it disposes of waste, the materials used or water usage in the manufacturing process. It’s great they have panels and can claim the floss is made using solar energy but how about the other stuff.  This is what I like to refer to as a “sort of” green product; one which is indirectly enhanced by a green factor but might not be holistically green. 

So how did I learn about this company?  I received a press announcement from Westport, CT based C Solar, LLC announcing they had been hired by Thornton to install six Honeywell wind turbines. Next up, wind floss.

Filed under: Energy, Green Buildings, Green Marketing