No one will argue that Connecticut’s economic infrastructure has great green attributes. Businesses that are here have taken full advantage of the incentives that are available and companies looking to move here find them very attractive.  Other attributes like a skilled workforce and a solid education system for the development of the next generation of workers also add to the value of our business climate. However, as green as we are, all is not so rosy and the state does have some negatives in our economic as the high costs for real estate, labor, and a transportation system that’s in dire need of an upgrade.   

Time and time again, depending on the area of interest whether it be energy infrastructure, investment in clean technology or green job development, national publications covering all industries, mention Connecticut as a leader in these areas.  So if you are selling commercial real estate, why not use the state’s green attributes to your advantage?  Well that’s just what the owners of Enfield Business Park are doing.  The Enfield Business Park, home to LEGO’s North American headquarters and R&D operations center, is owned by a joint venture among entities formed by Hackman Capital Partners , Calare Properties, and KBS Real Estate Investment Trust .  The partnership recently ran a campaign touting the Park’s available space but also using the state’s gung-ho attitude to invest in companies that are poised to grow in hi-tech and clean energy markets. 

Above is the ad the company distributed to individuals around the country via email to tout the property and the state’s aggressive agenda to help grow clean energy companies.  I get these types of notices on a frequent basis, however this was one of the first to promote the space while also promoting the states agenda.  I thought it was a good pitch but I especially like the grass tie.  Not an apple or a leaf. 

“Connecticut is an excellent example of a state rich in economic development outreach, a place with tremendous potential for a host of industries, particularly advanced technology and clean-energy,” says Michael Hackman, founder and Chief Executive Officer of Hackman Capital Partners, LLC in a white paper posted on Enfield Business Park’s Web site earlier this month. “Nevertheless, as obvious as Connecticut’s potential may be to those already in the state, companies looking to relocate from other states or countries can always benefit from the assistance of a guide as they navigate the process.”

In these tough economic times, if you can gain some extra marketing value by enhancing the pitch with solid add-ons, go for it.  These are the times when companies need to try new messaging concepts and take different approaches, especially when it comes to luring new tenents into vacant facilities.  Not an easy task these days.

Source: www.enfield-businesspark.com

Filed under: Energy, Green Jobs, Green Technology