Noted sustainability author/strategist and Connecticut Department of Energy and Environmental Protection (DEEP) Commisoner Daniel C. Esty recently published a follow-up edition to his prizewinning sustainability bible Green to Gold which he co-authored with Andrew Winston. The original has become a business classic and a staple of management training across the world. The follow-up version is just as good.
This time around, Esty has teamed with P. J. Simmons, the current chairman of Corporate EcoForum and like his first edition, Green to Gold Business Playbook continues to tell stories about how companies are gaining competitive advantage through sustainability action.
Best CSR practices from global firms like General Electric, Procter & Gamble, and Coca-Cola are showcased in the the book and a Connecticut-based company, Curtis Packaging, a manufacturer of paperboard folding cartons is also cited by the authors for its sustainability programs. The book highlights Curtis as an example for companies striving to create a winning environmental strategy and attain a measurable return on investment.
“We are honored to be included in such a progressive group of companies in the sequel to arguably one of the most ground breaking books on sustainability in business,” said Don Droppo, Jr. President and CEO of Curtis. “Green to Gold by Dan Esty and Andrew Winston was an inspiration for me and I am thrilled to say that our investment in a triple bottom line strategy has been a dramatic success.”
In addition, Paul Polman, CEO of Unilever had this to say about the book. “There are many books out there exhorting companies to reduce their environmental impact, but very few that give detailed practical guidance. From product design to facilities management, from information technology to logistics and transport, this book contains insightful suggestions as to how businesses can be more sustainable, reduce carbon emissions, and yet at the same time save money and drive top-line growth.”